Privacy Policy

Last Updated: June 26, 2025

1. Introduction

BalanceMD (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information across our website, services, and communication tools—including SMS, email, and telehealth systems. By using our services, you agree to the practices described here.

2. What Information We Collect

Personal Information:
We collect data you voluntarily provide, including:

Full name

Email address

Phone number

Date of birth

Health information submitted via intake forms or consultations

Technical & Usage Data:

IP address, browser type, session duration, and pages visited

Device type, operating system, and referral data

Data collected via cookies and analytics platforms

SMS Messaging Data:

Consent to receive text messages (opt-in required)

Message delivery status, timestamps, and content (for automation compliance tracking)

3. How We Use Your Information

To provide our services, such as booking appointments, telehealth sessions, and follow-ups

To send appointment reminders, service updates, and transactional SMS messages

To personalize your experience and analyze site usage

To send marketing communications (only with your express opt-in consent)

To comply with legal and healthcare regulations, including HIPAA

4. A2P SMS Messaging & Compliance

By submitting your phone number, you agree to receive automated SMS messages from BalanceMD. Message frequency may vary. Standard message and data rates may apply. You can opt out anytime by replying STOP, and get help by replying HELP.

We comply with the Telephone Consumer Protection Act (TCPA) and 10DLC A2P messaging rules, including proper opt-in tracking, content controls, and carrier registration.

5. Information Sharing

We only share your data with:

Service Providers such as Google Analytics, email marketing tools, and HIPAA-compliant telemedicine platforms

SMS and Email Providers to deliver automated communication

Business Partners only when necessary and with your consent

Legal Entities if required to comply with the law or during business transfers

We do not sell your personal information.

6. Data Retention

We retain personal information only as long as necessary to:

Deliver services

Meet regulatory and compliance obligations

Resolve disputes

Your data will be securely deleted when it is no longer needed.

7. Your Rights & Choices

You have the right to:

Access, correct, or delete your personal data

Opt out of marketing emails or SMS at any time

Withdraw SMS consent by texting STOP

Request information about how your data is used

Residents of California and other U.S. states may have additional rights under applicable privacy laws.

8. Cookies and Tracking

We use cookies for:

Essential website functionality

Visitor analytics and performance tracking

Personalized content and optional marketing (opt-in required)

You may manage cookies via browser settings or our consent tool.

9. International Data Transfers

Your data may be stored on secure servers outside of your region. We use industry-standard protections and contract clauses to ensure compliance.

10. Security Practices

We implement physical, digital, and administrative safeguards to protect your information. No system is completely secure, but we take your privacy seriously. Report concerns to [email protected].

11. Policy Updates

This policy may be revised periodically. Updates will be posted with a new "Last Updated" date. Continued use of our site or services implies your acceptance of any changes.

12. Contact Us

If you have questions or wish to exercise your rights:
📧 Email: [email protected]
📞 Phone: (713) 338-1231