Privacy Policy
Last Updated: June 26, 2025
1. Introduction
BalanceMD (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information across our website, services, and communication tools—including SMS, email, and telehealth systems. By using our services, you agree to the practices described here.
2. What Information We Collect
Personal Information:
We collect data you voluntarily provide, including:
Full name
Email address
Phone number
Date of birth
Health information submitted via intake forms or consultations
Technical & Usage Data:
IP address, browser type, session duration, and pages visited
Device type, operating system, and referral data
Data collected via cookies and analytics platforms
SMS Messaging Data:
Consent to receive text messages (opt-in required)
Message delivery status, timestamps, and content (for automation compliance tracking)
3. How We Use Your Information
To provide our services, such as booking appointments, telehealth sessions, and follow-ups
To send appointment reminders, service updates, and transactional SMS messages
To personalize your experience and analyze site usage
To send marketing communications (only with your express opt-in consent)
To comply with legal and healthcare regulations, including HIPAA
4. A2P SMS Messaging & Compliance
By submitting your phone number, you agree to receive automated SMS messages from BalanceMD. Message frequency may vary. Standard message and data rates may apply. You can opt out anytime by replying STOP, and get help by replying HELP.
We comply with the Telephone Consumer Protection Act (TCPA) and 10DLC A2P messaging rules, including proper opt-in tracking, content controls, and carrier registration.
5. Information Sharing
We only share your data with:
Service Providers such as Google Analytics, email marketing tools, and HIPAA-compliant telemedicine platforms
SMS and Email Providers to deliver automated communication
Business Partners only when necessary and with your consent
Legal Entities if required to comply with the law or during business transfers
We do not sell your personal information.
6. Data Retention
We retain personal information only as long as necessary to:
Deliver services
Meet regulatory and compliance obligations
Resolve disputes
Your data will be securely deleted when it is no longer needed.
7. Your Rights & Choices
You have the right to:
Access, correct, or delete your personal data
Opt out of marketing emails or SMS at any time
Withdraw SMS consent by texting STOP
Request information about how your data is used
Residents of California and other U.S. states may have additional rights under applicable privacy laws.
8. Cookies and Tracking
We use cookies for:
Essential website functionality
Visitor analytics and performance tracking
Personalized content and optional marketing (opt-in required)
You may manage cookies via browser settings or our consent tool.
9. International Data Transfers
Your data may be stored on secure servers outside of your region. We use industry-standard protections and contract clauses to ensure compliance.
10. Security Practices
We implement physical, digital, and administrative safeguards to protect your information. No system is completely secure, but we take your privacy seriously. Report concerns to [email protected].
11. Policy Updates
This policy may be revised periodically. Updates will be posted with a new "Last Updated" date. Continued use of our site or services implies your acceptance of any changes.
12. Contact Us
If you have questions or wish to exercise your rights:
📧 Email: [email protected]
📞 Phone: (713) 338-1231
